Copywriting for the web differs from writing for print. While the older magician's formula, AIDA (Attention, Interest, Desire, Action), remains significant, relevance is much more vital, since it is going to enable you to reduce your bounce rate.
The term "bounce speed" is described in a variety of ways. For our purposes, it is the rate at which traffic arrive in a page and depart without studying it and without taking the actions you need, in under 30 seconds.
If you assess your referrer logs, so you will observe that lots of webpage visitors remain less than three moments: they did not find what they desired, and they abandoned. For more details, also visit http://en.wikipedia.org/wiki/Search_engine_marketing.
If a webpage is not related to his demands, your potential is gone. On the internet, the potential lands on a webpage, either in the various search engines or by an ad, also asks "Am I at the right location?" He determines within a second or 2 if to remain, or to click away.
Relevance retains more of your prospects in your own pages and increases your conversion rate. You will save money too, in case you are advertising, because every prospect who bounces prices you money.
Copywriting for relevance - Page by page
Composing copy for significance starts with identifying your viewers, and precisely what they want. For every product you sell, listing your own audiences. Bear in mind that you've got about one moment to reply to your prospect's "Am I at the right location?" question. Know about Bright Orange Thread marketing metrics here!
Being applicable may mean writing several sales pages for every item, to make certain that your copy is completely pertinent to all your audiences. Bear in mind that if your prospect arrives in a page, he is not thinking: he is searching. Give him what he needs.
Frequently, while I write copy for customers, I provide the "value" solution, along with the customer replies, "Yes, but it this page is applicable, since " Unfortunately, you do not decide what is relevant, your potential does.
So create each page directly applicable. Sending prospects into a site's home page is seldom relevant. You may sell precisely the merchandise your prospect wants and desires, and at a wonderful cost, but he is not likely to search your website in order to locate it. The Back button beckons.
So nowadays you are aware that relevance is essential, what should you do?
Check your website's data at https://www.brightorangethread.com/blog/view/writing-for-the-web-the-power-of-copywriting/, and the bounce rate for your sales pages. Improving Your conversion rates only means decreasing the bounce prices. You'll be astounded In the difference it makes.